I (K) have worked in marketing for the past few years. When you work for a corporation that produces marketing materials for countries around the world you are bound to bump into localization issues. For example, something that might work in France might not work as such in the USA. So you need to create a US version of the materials. Quite often localizing simply means translating material into another language and possibly changing a few words, tweaking the content a bit etc. In Saudi they take it a bit further. Have a look at the pictures below and see if you can see how the product wrappings have been localized Saudi style.
Thinking of buying yourself a pair of push-up bars?
Nothing weird? Take a closer look.
Yes, now you see it. Fancy a pool perhaps?
Skipping rope Saudi style.
And our absolute winner of the day... the Disco Twister!!
Thinking of buying yourself a pair of push-up bars?
Nothing weird? Take a closer look.
Yes, now you see it. Fancy a pool perhaps?
Skipping rope Saudi style.
And our absolute winner of the day... the Disco Twister!!
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