Brand Promises

During the weekend we visited Istanbul. The flight departs from Riyadh almost at the same time as a PIA flight departs for Lahore, Pakistan. So for those of you don’t know, PIA is short for Pakistan International Airlines, which is Pakistan’s national airline. For some reason all passengers for that flight had been separated into two queues in the terminal based on gender. We were left wondering if this queue system has anything to do with seating arrangements on the plane. We also wondered how exotic it would be to actually be on that plane. Our guess is that there aren’t many westerners on their way from Riyadh to Lahore. But it was not until we boarded our own airplane that we saw the brand promise boldly taped on the side of the plane.

Check it out: (click on it and you'll get the full size image)

‘Nuff said.